Arisa Thongchai
Lead auditor for usability and accessibility labelling. Former product designer for regional banking apps.
About
A Bangkok practice built for the week before you ship
Info New Website Digital helps product and engineering teams see how their mobile builds behave under real scrutiny — usability friction, security posture, and release readiness — while there is still time to fix what matters.
Registered name & history
The official registered business name is Info New Website Digital. The practice was established in 2018 in Bangkok after several freelance release reviews for local agencies grew into a steady request stream from product owners who needed structured findings — not casual “looks fine” feedback.
Early work centered on usability walkthroughs for consumer apps targeting Thai-language audiences. By 2020 we added security posture reviews focused on permissions, session handling, and store trust signals. In 2022 we formalized the Full Release Readiness Audit so teams could commission one engagement covering usability, security, and store-prep checks together.
Today we operate from Khlong Toei and work with founders, in-house product teams, and digital agencies across Thailand and neighboring markets.
How we work with clients
We begin with a scoping call to learn your release window, supported OS versions, and whether you need Thai-language review coverage. You provide test builds, accounts, and any known constraints. We run structured sessions, write findings with severity and suggested next steps, then walk through the pack so triage stays grounded.
- Clear scope boundaries written before work begins
- Findings tied to tasks, screens, or build artifacts — not vague advice
- Optional follow-up review after remediation sprints
What we value
Honest severity. We would rather mark something as moderate than inflate drama for a longer report.
Respect for your calendar. Audit weeks are scheduled around your freeze dates, not ours.
Local context. Copy, currency formats, and payment flows that matter in Thailand get the same attention as global patterns.
People behind the reviews
Noppadol Siriwan
Focuses on security posture and permission honesty. Previously supported release QA for travel and logistics apps.
Elena Marquez
Coordinates release readiness packs and store listing cross-checks for bilingual launches.